Fund-Technology.com

Nau Capital implements dCRM from Digiterre

Posted: 16 March 2009

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Digiterre announced the successful
implementation of its dCRM product with London-based Nau Capital.
dCRM is Digiterre’s workflow and relationship management system
built to support fund marketing, investor servicing and investment
management functions. dCRM enables Nau to maintain and report on all
communications pertaining to their fund (Nau Fund LP) and with their
target investor base of private banks, institutional investors,
family offices, high net worth individuals and fund of funds.

“It was important to us to implement
CRM technology that would streamline effective communications with
our existing and potential investors, many of whom are large
institutions,” said Charles Grant, Nau’s Chief Operating Officer.
“We also needed a CRM with the added capacity to track and report
on holding values, capital flows and investment performance by share
class. Nau Capital is one of five successful
hedge fund launches that have implemented dCRM in the past six
months, and the third global macro manager to do so.

“We are encouraged that new funds are
taking such a proactive approach in implementing a specialized CRM
application,” says Ian Murrin, Digiterre’s CEO. “dCRM has been
designed not only to optimize key marketing functions, but also to
meet the current challenges presented to investment managers -
including achieving a single, transparent view of underlying investor
holdings, and running monthly performance or liability reports in
order to facilitate better informed business decisions.”

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